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Old 16-08-10, 11:25 AM
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Default Superheroes send out wrong message to boys

Superheroes send out wrong message to boys - Telegraph

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Watching superheroes beat up villains may not be the best image for boys to see if society wants to promote kinder, less stereotypical male behaviours, they claim.

Unlike the comic heroes of the past who often held ordinary day jobs and believed in social justice, the new breed of Hollywood superheroes are aggressive, sarcastic and rarely speak about the virtue of doing good for humanity.

'Dr Sharon Lamb, of the University of Massachusetts, said that modern depictions of superheroes like Iron Man are often playboy millionaires who are only ruled by selfish goals.

"There is a big difference in the movie superhero of today and the comic book superhero of yesterday," Dr Lamb told the annual Convention of the American Psychological Association.

"Today's superhero is too much like an action hero who participates in non-stop violence; he's aggressive, sarcastic and rarely speaks to the virtue of doing good for humanity.

"When not in superhero costume, these men, like Ironman, exploit women, flaunt bling and convey their manhood with high-powered guns."

The comic book heroes of the past did fight criminals, she said, "but these were heroes boys could look up to and learn from because outside of their costumes, they were real people with real problems and many vulnerabilities," she said.

To understand how the media and marketing managers package masculinity to boys, Lamb surveyed 674 boys age 4 to 18, walked through malls and talked to sales clerks and came to understand what boys were reading and watching on television and at the movies.

She and her co-authors found that marketing managers take advantage of boys' need to forge their identity in adolescence and sell them a narrow version of masculinity.

They can either be a "player" or a "slacker" – the guy who never even tries – to save face.

"In today's media, superheroes and slackers are the only two options boys have," said Dr Lamb. "Boys are told, if you can't be a superhero, you can always be a slacker.

"Slackers are funny, but slackers are not what boys should strive to be; slackers don't like school and they shirk responsibility.

"We wonder if the messages boys get about saving face through glorified slacking could be affecting their performance in school."

She said that original superheroes like Superman who was a reporter by day and the Green Lantern, who was a railroad engineer, were invented to fight for social justice and were a reaction to the rise of fascism.

But the new breed of superheroes only thought about themselves.

She said boys need to be taught from an early age to distance themselves from the se images and encouraging them into finding the lies in the messages can help.
[polite] That's not what high powered guns convey to me... [/polite]
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Old 17-08-10, 02:33 PM
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the new breed of Hollywood superheroes are aggressive, sarcastic and rarely speak about the virtue of doing good for humanity
They're a handy reminder to the rest of us to be wary of Wall Street bankers.
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Old 18-08-10, 06:32 AM
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I heard part of an interview about this on NPR the other day. I'm gonna assume this lady doesn't know that Iron Man has been around for like 50 years?
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Old 18-08-10, 11:13 AM
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Yeah, I read an article pointing out the same thing, but tbf most superheroes have completely changed personalities since they first came out. You wouldn't have caught 40s Superboy moping emo-like in a barn à la Smallville; he'd be off playing with one of those retarded superpets or something. Modern audiences just don't want the same things - they like their heroes dark, brooding and conflicted (*yawn* just as dull, but whatever).

I've never read the original Iron Man strips, so I don't know whether he's changed a lot.
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Old 18-08-10, 03:07 PM
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Originally Posted by Zichao View Post
I've never read the original Iron Man strips, so I don't know whether he's changed a lot.
obviously he's changed......Robert Downy Jr. would never have agreed to play the original Iron Man.......too politically right wing......
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Old 18-08-10, 11:27 PM
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I don't read comic books, but I'm pretty sure he was always a playboy millionaire, and an alcoholic since at least the early 80s.
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Old 19-08-10, 01:43 AM
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Unlike the comic heroes of the past who often held ordinary day jobs and believed in social justice, the new breed of Hollywood superheroes are aggressive, sarcastic and rarely speak about the virtue of doing good for humanity.
Probably because several past generations of comic book readers have grown up, but aren't going to be entertained by simplistic childlike heroes.

Its no surprise there are more jaded, flawed anti-heroes running around. Its just a reflection of their audience.
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Old 19-08-10, 02:23 AM
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The comic book heroes of the past did fight criminals, she said, "but these were heroes boys could look up to and learn from because outside of their costumes, they were real people with real problems and many vulnerabilities," she said.
Too easy.



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Old 19-08-10, 04:21 AM
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Originally Posted by AnonymousIdiotSavant View Post
Probably because several past generations of comic book readers have grown up, but aren't going to be entertained by simplistic childlike heroes.

Its no surprise there are more jaded, flawed anti-heroes running around. Its just a reflection of their audience.
That's another aspect. Comic books were for kids in the 50s and 60s; now adults read them, too.
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Old 19-08-10, 06:09 AM
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Originally Posted by Lucas View Post
I don't read comic books, but I'm pretty sure he was always a playboy millionaire, and an alcoholic since at least the early 80s.
there has been a change....

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Initially, Iron Man was a vehicle for Stan Lee to explore Cold War themes, particularly the role of American technology and business in the fight against communism. Subsequent re-imaginings of Iron Man have gradually removed the Cold War themes, replacing them with more contemporary concerns such as corporate crime and terrorism.
instead of the communists being the bad guys, it's corporations.....no wonder Downy agreed to play the part....

Iron Man - Wikipedia, the free encyclopedia
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