I still don't think that the British public would see Bojo as a contender for a ministerial or prime ministerial job.
Like Ken, he is an amusing figure in a rather dry and dreary polical landscape (even Blair was pretty conventional in his egoistical maniaco-megalomaniac ways).
For some reason or other, people see the London mayor office as "not that important" - while it is supposed to have a lot of power (not that I noticed anything, whether Bojo or Ken).
That's the problem with his choice of image - It gets him to a certain point but not further...
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